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What Is Dropshipping & How Do You Get Started?
Understanding dropshipping and steps to launch your own online business
May 2, 2024
16 min read
How do you write a product title that makes a person click and buy? There are six best practices for writing product titles that work, which you will learn today.
Product titles work hand-in-hand with your thumbnails. All consumers decide to click based on only two factors: product title and picture. If you master both, you will increase your conversion rate.
Before anything else, it is important to understand the psychology of product titles, so it makes sense to begin from this perspective.
Product titles are the very first thing people see after the image of the thumbnail. They are also the words that people look for when they perform their product searches.
Because of this, the product title is a key component in your marketing strategy. It has to appeal to the consumer’s emotions and buying decisions You may have a good product, yet the consumer will not buy it because the product title is not enticing enough.
The product title must use what psychologists call “resonant language.”
These are words that do the following things:
Compare these two product titles:
See the difference? The first one tells nothing to the consumer. The second one, however, resonates with what the target consumer wants.
It tells the product viewer that:
These two can be the same product, and yet the second one will get more attention and a higher conversion rate. This is how you should attack the psychology of the buyer in a product title, and we will discuss more of these elements in the succeeding section.
Before crafting your product titles, there are six things that you must consider. These six factors will allow you to create titles that are not only engaging but also convincing.
The product title must immediately tell the consumer what problem it solves. In the screenshot above, the title offers several solutions.
Problem-solving texts also give your products a chance to rank in the search engine, not just on Amazon but in the world.
The image above shows the search results from Google Trends. What the line chart means is that the search term, “tire inflator,” has a volume. People are looking for this product so this problem-solving phrase must be in your product title.
Here are some more examples of product titles that have problem-solving texts:
Words like these make your product stand out. If reasonable, capitalize this part of the title.
The position of this text can be right after the brand name, or before the item name. For example, you can write “Non-stick frying pan.” Right from the start, the reader will know what problem the product is solving and what it is for.
If your product with a title like this appears in search results, you are more likely to get clicks than products with simple product titles.
You must mention the item name because this is what a consumer types in the keyword search box. The category name is important to make your product show up in specific categories on Amazon or Google Shopping.
The item name must indicate what the product, is and what it is for. Do not game the system, meaning do not call the product a headset if it is an earbud. Similarly, do not use the term “wireless” if it is not so.
For the category name, you can use words like:
For example, you can use a product title like “Leather Shoes Men’s Fashion.” A category name in the product title reinforces to the consumer what the product is and who it is for.
It is also a good idea to use a few common nouns for the item names, especially for products that come in different naming conventions.
Here are some examples:
Not only will the product increase in ranking because of search terms and keywords, but it will also attract more consumers. Sometimes, a person may specifically search for loafers as a gift, but this very same person has no idea what a loafer is.
If he only sees “leather shoes” in the product title, he will skip it, not knowing that loafers and leather shoes are the same things.
The brand name is only important if you are selling a branded product. It establishes credibility, especially for brand-conscious people.
The image above says “Anker,” which is a known maker of electronic accessories. If you look at the seller’s name, it is the manufacturers themselves, and yet they still add the brand name at the beginning of the product title.
They do this because they know that the name has an impact on the buyer’s decision. Of course, this makes sense only if the brand you sell has a positive reputation.
Here are some more tips on using brand names:
Some sellers use brand names but the items they sell are fake. While this deplorable tactic can work, know that you will face serious consequences later. Customers will file a chargeback against you for fraud, and this will eventually make you ineligible for credit card payments, no matter who your payment processor is.
The only time you can use a brand name is when your product is compatible or that brand. For example, if your product is a screen protector that is compatible with the iPhone 16, then it is perfectly fine to use the iPhone 16 in your product title.
The product title above uses several keywords that make it searchable.
These keywords are:
All these keywords get indexed in Amazon’s search database, making them available for impressions if someone searches for them. Google will do the same for your product titles in your store.
Keywords are very important in marketing. Selling online is vastly different from selling in the physical world. In brick-and-mortar stores, people come in and look for a product. Online, no one will even find you if you do not use keywords, except if you spend money on ads.
To be able to do this, list down the characteristics of your product. Imagine what consumers are likely to type in the search box if they are looking for a product such as yours.
If you are selling building blocks for kids, it is not enough to use the term “building blocks for kids” in your title.
You can use keywords like:
Do not use all of them. Pick a few and put them together into a cohesive title. You can use Google Trends in your research. Below is a good example:
Below this chart are more keywords that Google says are being searched.
If your product fits any of these keywords, like the “cardboard building blocks” keyword, use that keyword for improved product searchability, not only in Google Search but also in Google Shopping.
Every product has a feature. The best feature of the product above is the seven ports. This immediately tells the buyer that he can attach up to seven devices to this USB hub.
Another notable feature you can find in this product is that it is 3.3 feet long. This is important, as some computer set-ups call for long cables.
You have to do the same to your product titles if you want them to get clicks. One or two features should do well. Do not cram many features, as your title may become unreadable.
Use proper grammar when writing product titles. A proper noun should be capitalized. You must also capitalize the first letter of the first word since it is a title.
There are instances where you must not capitalize some letters, which will be described in detail in the next section.
You can use ALL CAPS for a few words only but never do this for the entire title. Google does not like it, and its systems will view your content as spam. If this happens, you lose the opportunity to rank in search engines.
There are a few things that you must never do in your product titles as they can harm your chances of making a sale. Although you see some sellers do it, it doesn’t mean these are excellent business practices.
A PRODUCT TITLE THAT HAS CAPITAL LETTERS IS DIFFICULT TO READ.
This is not to say that using capitalization is wrong. There are some situations where they apply, and you must use them if grammar calls for it.
Here are some examples:
In the examples above, the words USB and BBQ are supposed to be capitalized because that is how they are normally written. The other capital letters have nothing to do with grammar rules for writing titles, such as the beginning of a word.
Samsung is capitalized to emphasize the brand. In reality, the Samsung name is not stylized in any way, unlike brands like LG where both letters are capitalized, or FedEx where “F” and “E” must be in capital letters.
Subjective adjectives describe words that are not facts. These are opinions.
Here are some examples:
There is no way you can prove that your product is the best, or that it is even beautiful. These descriptions are up to the buyers to decide. Although many sellers use words like this, and they do it for SEO, it is not something you should emulate.
If you do this, your products will come off as cheap and untrustworthy. Otherwise, why else would you use these words if they truly are beautiful, the best, or delicious?
Instead of using subjective adjectives, replace them with factual information like 10,000 Mah battery, or “3-foot-long cable.”
Although the world does not seem to mind, it is not a good idea to use words that mislead consumers. The product in the image above uses the word “oversized.” Surely, it is not oversized, and it does not fit six people.
The pool’s length is only 120 centimeters or about four feet, so how can it be oversized? The second image uses terms like “dog pool,” “bathtub”, “oversized,” etc. All these, of course, are not true.
While most consumers may not mind descriptions like these, some do. Below is a comment from a dissatisfied buyer of the first pool.
This buyer is complaining that the “huge” pool is not huge at all. Read the comment and you will see that the customer references the word “huge” several times, and they are not happy at all.
While it may sound catchy and funny, most consumers today are wary of it. It sounds untruthful. Besides, you run the risk of using a trademarked name.
It only makes sense to use artistic names if you sell art. For example, if you dropship canvas prints or posters of one bird, you can call it “Love Lost,” then follow through with the real product title.
There is a technique that many Amazon and AliExpress sellers use. If you read the title above, it mentions several computer brand names, and yet the product is not a laptop or a computer.
Sellers do this to tell the reader and the search engine that the product is a USB hub that is compatible with these brands.
This is what we call keyword stuffing. Although keyword stuffing is bad practice, it can be useful at times, provided that it is done with care and intent.
Should you do the same with your product titles? The answer is “it depends.” If you are dropshipping on Amazon, then you must use the same technique. There is no other way. Your product will not be able to compete if you don’t do it.
Here are the benefits of this technique on Amazon:
Just keep in mind that you must start with the name of your actual product. The one above says “7-port USB hub 3.0.” In a group of thumbnails, consumers can still read what the product is, and the brand names are just there for support.
However, it’s generally not recommended if you sell independently in your Shopify dropshipping store. You have no reason to do it because you are not competing for the consumer’s attention.
A person who’s on your Shopify product page can’t see any other product but yours. There is no need to add these brand names because the viewer will read your product description anyway.
Using the same technique in your independent Shopify store will also make your product pages look unprofessional. They would appear cluttered and confusing, which can cause your consumers to leave your store.
Writing good product titles is an art. It is a skill, too, and this skill is called copywriting. Instead of learning how to copy, it is best to just use readily available software programs.
The internet is brimming with title builders and optimizers, but there is no need for you to spend money on a title builder. AI is free to use with no limits so you can choose between ChatGPT and Google Gemini.
Using the right prompt matters in how ChatGPT will respond to you. A prompt is nothing more than a command—the thing that you want it to do.
If you remove the “3-foot-long cable” in your prompt, the AI will not include it. However, it can include some texts that you did not ask it to do:
The screenshot above used words like “data transfer,” “multi-device,” and “compatible,” which are not included in the prompt. It’s your decision if you want to keep them or remove them.
Gemini is a bit better than ChatGPT for this purpose. The image above has the same prompt, but Gemini offers more options. Some titles focus on the speed and the number of port hubs, and the second group focuses on compatibility.
Scrolling down below, there are other options for functionality. The last group is much more direct and concise.
If you do a small revision in the prompt. Gemini will also provide you with new results.
The difference between the first and second prompts is that in the second one, there is a specific instruction to include all the words in the product title.
You may have noticed that Gemini uses words like universal, wide-compatibility, and multi-device, even if the prompt did not include it.
Ahrefs is primarily a keyword research tool. Their tools are expensive, but the product title builder is free. The big difference between Ahrefs and other AI tools is that you can upload an image on Ahrefs, which their AI will analyze.
After uploading your image and text, you can choose what “voice” to apply. Click on the generate button and you will see the results.
There are three versions of the product titles, and the AI took the liberty to create names for the product, like PowerHub 7 and ChargeMaster. This is cool but be careful of using these names as they may exist already.
Check online if these names exist and if they do, use another one. Ahrefs also has a product description AI tool. Use it in conjunction with the title builder and you will have a complete copy for your dropshipping products!
Your product title is the next thing that people look at after the image. If you do not convey what the product does or why it is special, your viewers are likely to click on another product from your competitor.
Most products in Tradelle use these product title principles. You do not need to spend so much time researching for keywords because this has already been done by Tradelle. With this tool, you no longer need to use title builders. Try it now—it’s FREE!
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